Have you ever wondered why bother to have a website when you can manage your own Facebook or Instagram account? Is a website really neccessary in 2025? In short, yes! You absolutely need a website and here’s why:
- Websites add credibility.
- Only 5% of Facebook followers see your posts.
- Connect with buying customers via search.
- Websites have many more potential features.
Reaching Your Followers
These days, Facebook and Instagram algorithms are not very willing to show your content to your followers unless you pay! This is especially true if you’re a business or clinic. With facebook, organic reach is often below 5% of your followers. That means if you have 1,000 followers, maybe 50 people will see your post – if you’re lucky! Instagram is only slightly better where you may reach 10–15% of followers. If you have strong user engagement or great video content this increases the likelyhood of doing better. Whilst a website mailing list is not the same, you own the list and when you send an email it reaches 100% of your audience (even though they may not open or read it).
Professional Credibility
People expect serious professionals to have a website. It signals stability, legitimacy, and professionalism, especially in healthcare fields. You control the narrative and most important of all, your brand. On your website, you control the design, messaging, and content without being at the mercy of algorithm changes or social media restrictions.
Your website is like your shopfront. Multiple studies in psychology and marketing show that visual cues heavily influence perceived quality. A polished, well-designed website (or sign) suggests trust, professionalism and higher standards.
Direct Search
Most people search for services like “physiotherapist near me” on Google. Without a website, you’re invisible to those high-intent searchers. With a website, you are putting your services in front of people who are actively looking to buy at that time. They are at the end stage of the buying process. Social media is primarily for brand awareness, not conversion.
Call To Action
Your website can have clear calls to action (CTAs) and online booking systems. This both adds credibility, and directly convert visitors into clients. If you don’t wish to have full online booking systems then a simple phone number, lead capture or call back request helps you connect with new clients.
Blog Posts
Add further to your credibility with a well written blog or resources page. This is a great way to demonstrate your subject knowledge and who you are. Write about common injuries, mistakes patients make or what you learned from personal experience. With the rise of AI, search engines are increasingly favouring qualified personal experience.
Other features
With your own website you can have many more features. For example:
- Online booking, availability and appointment management.
- A more detailed services page, showcasing what you offer.
- More detailed information about you, your experience, qualifications and team (if relevent).
- Lead capture and email marketing, enabling you to regularly connect with your patients or clients.
- Patient testimonials.
- Analyitics and performance reports.
- Monetisation opportunities such as selling physical, or digital products.
- Use workflow automation to sell follow up, or maintenance appointments.
- Offer virtual consultations directly through your website.
Is your website performing?
Do you need a website? Or wish your website performed better? Get in touch with us via our contact form, or through Duckling Digital where we build and consult on websites for other businesses.
